Sell and Cash

The work tried to address the rapid dismantling of a local economy and agrarian tradition in a village in Romania where farmers became increasingly incapable of competing with the low prices found in the foreign supermarkets. As a result the genetically modified crops replaced a fragile agricultural biodiversity. The aim of the project was to promote the disappearing local food culture by collecting products, such as compote (preserved fruit juice), tuica (plum spirit), honey and a variety of pickles. The products were shown in a promotion booth, designed in the colors and typography as found in the design of the newly build supermarket. During one day, local residents were invited to taste their own unique products.