100 % Natural

This work focussed of the large amounts of street litter in a rural village in Jordan. Not only could this phenomenon be seen as a sign of a malfunctioning waste management, for some residents it was also considered to be a symbol of wealth. In order to emphasize this paradox the project zoomed in on the design of the garbage. The first step in the project was to collect plastic packages, bottles and bags with pictures of natural elements, such as: fruits, vegetables, flowers and animals. Secondly these images were cut out from the packages and enlarged in order to be transferred onto little billboards that were installed throughout the village. After a few days all the signs were ‘stolen’ and recycled as advertisement in local shops.